Kotel Building: Automated Lead Gen & Digital Transformation

How I transformed a static brochure site into a bilingual lead generation machine using Typebot, n8n, and a high-performance self-hosted stack.

Status: Completed Read year: 2025

The Challenge: Stuck in the Past

Kotel Building, a premier construction firm in Togo, had a vision to expand internationally. However, their digital presence was holding them back:

Limited Reach: A static, monolingual site that couldn't cater to international investors.
Zero Conversion: No automated way to capture leads; just a basic contact form.
High Costs: Locked into a restrictive WordPress.com plan with no professional email infrastructure.

I didn't just redesign a website; I engineered a complete digital sales pipeline.

To capture international leads 24/7, I replaced static forms with an intelligent conversational agent.

Interactive Chatbot: Built with Typebot, the bot engages visitors in English or French based on their preference.
The "Invisible" Workflow (n8n):
- Trigger: User completes the chat.
- Action 1: A webhook sends data to n8n.
- Action 2: The lead receives an instant, personalized confirmation email.
- Action 3: The sales team gets a structured notification with all project details.
- Result: Zero manual data entry, instant response time.

Trust is currency in the construction business. The site needed to be fast and always up.

Migration: Moved from SaaS to a self-hosted O2Switch environment, cutting costs by 50% while gaining full control.
Privacy Analytics: Implemented Plausible Analytics for GDPR-compliant visitor tracking without cookie banners.
Transparency: Deployed Uptime Kuma to monitor site availability, with a public status page on a subdomain to build trust with stakeholders.

Design: Shifted from a dark, heavy aesthetic to a clean, "Architectural White" theme that highlights 3D renders.
Multilingual Core: Native bilingual structure (FR/EN) to support their international expansion strategy.

Drag the slider to see the transformation from the old WordPress.com site to the new custom design.

Global Reach: The site now effectively converts visitors from multiple countries.
Operational Efficiency: The sales team receives qualified, structured leads directly in their inbox.
Cost Reduction: Significant savings on hosting while adding professional email services.